Before the drop of a new single, indie artists put weeks, sometimes months into snippets, pre-saves, and countdowns just to build momentum, only to go silent with their post release marketing weeks after the music finally drops.

The excitement around your release shouldn’t fade the second it drops. Treating release day like the finish line is a fast way to watch the hard work you’ve put into making that music go down the drain.  

Promoting your music post-release isn’t just about maintaining stream counts. It’s about using creative marketing to build lasting connections with your audience. Here is what to do on Josplay the next time you drop an album, EP, or single to maintain momentum before and after your release.

When you drop a single, submit it via Josplay editorial pitch form for playlist placement. This helps you land on curated playlists like “New Music Friday” or playlist covers. You can also use the same form to pitch for artist spotlight to get your profile and new release highlighted across our platform. 

CLICK HERE TO READ OUR FULL GUIDE ON HOW TO APPLY FOR PLAYLIST PLACEMENTS.  

If you’re dropping a full EP or album, pitch for project-level features by qualifying your release for an official Josplay listening party or advance. Send an email with your release info, pitch links, partnership requests or other marketing advice directly to info@josplay.com. Don’t let your music go quiet after day one. Use these post release marketing strategies on Josplay to keep the momentum of your release going.